As we’ve shared in recent Insights, WealthFactor is a digital wealth services company built with the client at the center, making wealth management simple, accessible, and transparent. Our approach to investing and serving clients is intentionally different from traditional wealth managers and robo-advisors. Here’s how we’re reimagining wealth services to address the limitations of current industry options.
Understanding the Industry Standard
To see how WealthFactor stands apart, let’s examine the main issues in the industry today and the service models that clients typically choose.
After decades in wealth management, our founder, Bill Woodruff, saw three major challenges:
High Fees
Sophisticated wealth management doesn’t need to be expensive.
Lack of Expertise
The vast majority of financial advisors aren’t true subject matter experts, and often have lofty sales goals that take their focus away from serving their current clients
Advisor-Centered Services
Traditional wealth management often places the advisor, not the client, in control.
Two Typical Wealth Management Options
Today, clients usually choose between two primary models for managing their wealth:
Traditional Wealth Advisors
Clients working with a traditional wealth advisor—whether independent or through a large firm like Morgan Stanley or UBS—typically receive personalized planning. This can be effective for complex needs but often comes with high costs, outdated technology, and a lack of transparency. Common pain points in the traditional model include:
- Lack of clarity about fees and services
- Difficulty reaching advisors when needed
- Limited, advisor-centered technology
The cost? Usually around 1% of assets, with additional fees often layered in.
Robo-Advisors/Online Platforms
Robo-advisors like Betterment or Vanguard offer technology that’s built for clients and often come at lower costs. However, these services aren’t ideal for clients with complex needs, as personalized advice may be difficult to access. Common challenges in the robo-advisor model include:
- Limited support for complex financial scenarios
- A lack of direct guidance from a financial expert
- Feeling out of control over wealth decisions
Typical costs are around 0.5% of assets or less, though access to expertise may be limited.
Our founder knew there had to be a better option.
The WealthFactor Way
WealthFactor has reimagined wealth management by simplifying what works and eliminating what doesn’t.
Our Technology:
- Built specifically for clients, not advisors.
- Provides robust, client-centered wealth management tools.
- Offers access to real, dedicated wealth experts as needed.
Our Experts:
- Deliver personalized planning and investment support.
- Assist with complex scenarios, including tax and estate planning.
Our Cost:
- Streamlined pricing ensures you’re only paying for what adds real value—direct access to expertise and customized service without unnecessary layers or hidden costs. Our transparent approach means more of your investment works for you, not for overhead.
We operate on a streamlined, user-friendly platform that puts clients in full control. Wealth expertise is available only when you need it, and everything else is handled through a secure, intuitive system. With WealthFactor, you’ll find that you’re not only empowered but also in control of your own financial future.
Learn More
Explore what makes WealthFactor different, including our unique approach to investing and client services.
We think you’ll find that WealthFactor combines the best of both worlds—without the high cost.
Ready for a Conversation?
Schedule a time with the team to get your questions answered and discover how WealthFactor can make a difference in your wealth management journey.
